Speaking Out Against a Murray Street (Brewers Row) Entertainment District

I finished watching recorded debates for the Port Moody Election and most of it met my expectations. One specific mention by Steve Milani and Hunter Madsen did scare me though. 

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What concerns me is the idea of creating a “entertainment district” on Murray street. The creation of an “entertainment district” on Murray Street with restaurants and other spaces would necessitate a rezoning of the area to include commercial and other non-industrial zoning. Commercial zoning is very likely to increase the relative values of leasing any and all properties on Murray street.  

Our Breweries have been very successful and have created great brands for themselves as Brewers Row. However, their leases often 5+5 years, are coming to the end of their initial lifespan in the next 5 years or so. If lease costs rise too high they will move. Breweries change location all over BC it has happened in other places, it can happen here..

Even if they decide to stay in order to keep the brand going in Port Moody it is very unlikely they will expand or even keep current level of production at their leased buildings. Imagine a Brewers Row where several brewers have left and the rest really are just pubs, with production moving to Delta or Langley and their living wage jobs with them. 

There is a social aspect to this too. There is great concern about losing the community aspect of Port Moody through development. In fact, SFU studies have spoken to fact that region is rapidly losing community. Our breweries are our community Rec Rooms, inviting old, young, new friends and old. Brewery Lounges are one of the few successful stories in creating community. To change the character of the street to incorporate commercial and other non-industrial spaces we will effectively inauthenticate the currently authentic experience of Brewers Row, we will force the brewery’s to artificially change their nature, without a doubt decreasing their community building aspect, and we will meddle in an organic success. Moreover, we will also push out the low-capital mom and pop Food Truck experiences, who are well known for their culinary prowess 

By creating an “entertainment district” in Port Moody you stand to suck out the soul of our community, I do not support any “entertainment district” in Port Moody.
I do not endorse Hunter Madsen or Steve Milani.

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VCBW and the Leading EDGE… Or “Why I’m Not So Sure Craft Can Do Lager but We Should all Enjoy VCBW Anyways…

Alright, So VCBW is quickly approaching! What is VCBW? It’s the best beer bash in Vancouver, or really BC! Just take a look at some of the offerings:

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VCBW 2018 Festival Highlights 

  • 100 + breweries and cideries pouring more than 300 beers and ciders
  • Festivalgoers can create a list of must-try breweries and favourite standout beers in advance through the VCBW website
  • More food trucks
  • BC Ale Trail-er pouring 8 or more craft breweries from the furthest reaches of B.C.’s Ale Trail
  • Craft Beer Market lounge and games area
  • BC Farm Crafted Cider Association’s cider row featuring 10 cideries pouring 16 different ciders
  • United States Brewers Association has chosen the VCBW as their exclusive Canadian festival partner three years in a row. They are crossing the border to pour 30+ beers, many of which have never been poured in Canada
  • Live interactive painting with Vancouver Mural Festival 
  • Floral leis and crown-making from the Leis de Buds solar powered flower bus
  • Dedicated Evo valet parking
  • Live music lineup includes DJ Hebegebe, Dakota Pearl, the Prettys, Youngblood, Mark Woodyard & Friends, the Great Speckled Fritillary, the Spillionaires, Tanglers and GI Blunt

 

VCBW 2018 Festival 

  • Saturday, June 2 from 2p.m. to 7p.m., and Sunday, June 3 from 12p.m. to 5p.m. at the PNE Fairgrounds, Vancouver. Single day, weekend passes and VIP tickets available now at VancouverCraftBeerWeek.comstarting at $39.

 

Why do I love it so much? Because with so many Breweries in one spot you really begin to see where the leading Edge is in Vancouver Beer, you can taste the trends, ride the flavour wave, and vive en vogue (I don’t speak French so I really went out an limb with that one).

For example, Hazy beer really made a splash at the event last year, not only were several breweries pouring the stuff, The VCBW beer (A collab amongst Brewers Row) was a delicious Hazy pale ale with passion fruit and guava.

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This year I’ve heard over and over this is the year of the Lager… I’ve heard this before too, but people are saying it again so lets address it.

Craft breweries have started putting out a lot of Lagers lately, lets list some: Slow Hand Pilsner, Haus Lager, Good Company Lager, Sneaky Weasel, P49 Lager, Back to Basics X 2, there is some older one’s too like Pixel Pils and various Granville Island offerings. Hey Even the next VCBW Collab Beer is a Lager (which I honestly can’t wait to crush at the Opening Night Crusher.)

(Respective instagrams: @goodcompanylager, @slowhandbeer and @haus.beer)

       Even so a lot of releases a trend does not make, here is why:

  • People need to actually want it.

Yes everyone who drinks craft beer wants to convert all their friends to craft beer. We all think that finding just the right transition beer is gonna be the trick, except why would it? If I’m trying to get my friend to enjoy a bison burger instead of Mcdonalds, does it make sense to take out all of the flavour from that bison burger, and make it really thin? Nah because what makes that bison delicious and what makes craft beer delicious is the flavour. If they don’t want it, they don’t want it.

  • Macro Beer is probably better at making Lagers.

Yea so here is the crazy thing about making craft beer, craft beer brewers have no comparative advantage relative to Macro Brewers in terms of production. Macro Brewers are much more efficient, or in other words make beer much more cheaply. The reason we love craft beer isn’t because its cheaper but because its of higher quality… I know you all know this. But Macro Brewers can probably make better lagers, here is why:

  1. Lagers need to be aged (or lagered) much longer than ales. Usually around 6 weeks… That is often double what a craft brewery does with ales and thus makes it much more expensive to produce, so often lager is released young by craft brewers.
  2. Lagers have nothing to cover up flaws and thus really need to be flawless to be good. Craft brewers are great but not perfect, often times those ales we all love have minute problems overcome by hopping or malt or more emphasized flavours. This cannot happen the same way with a Lager, and most craft breweries don’t have nearly the same depth of knowledge to get it just right.
  3. Macro Brewers have a lot of resources in order to get it right. Macro breweries have huge teams to ensure quality (relative term) and consistency. They have sensory analysts, bacterial scientists, and they can afford to dump a tank (something few craft brewers will do).

So am I saying go grab a Coors or Bud Light? No (but some of Vancouver’s best brewers would happily enjoy a Coors), But do check out Pilsner Urquell and Czechvar if you are interested in High Quality Lagers. Unlike American Macro’s who use substandard ingredients (rice) these European behemoths still seem somewhat committed to the craft… maybe I’ll explain why someday (communism and stuff… maybe another live video?)

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GREAT PEOPLE: @Seatoskybeerguy and @andinabrewingco, photo by @bcbeerguy

To end this thing I will say Hopped lagers have a chance. The hops may cover some imperfections and make them more flavourful to new drinkers. The key will be imbibing at the right time, maybe 6-12 weeks. In any case I’ll be first in line for the VCBW hoppy Lager.

New Breweries

Name: Fraser Mills Fermentation

Projected opening: I’d estimate 1 year at least

Progress: My understanding that the space not be possessed yet

Notes: Looks to produce a full range of fermented drinks including meads and ciders. https://www.facebook.com/frasermillsfc/

Location:  United boulevard area.

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Name: Tin Shed Brewing

Projected opening: 6 months-1 year

Progress:  Equipment has arrived

Notes: 

Location: Fremont Village PoCo

 

Name: Fremont Village Brewery

Projected opening: Unknown

Progress:  Unknown

Notes: 

Location: Fremont Village PoCo

 

Name: The Bakery Brewing Company

Projected opening: Months?

Progress: Have Space

Notes: Focus on wild ales sours on Brewers’ Row

Location: Between Moody Ales and Parkside

 

Name: Rec Room Brewing Company

Projected opening: Based on the posting for a “Brewmaster” I’d say 6-8 monyhs

Progress: Unknown

Notes: Article up coming

Location: Port Coquitlam, this could be the unknown brewery in Fremont Village

Port Moody Breweries

 

Name: Twin Sails Brewing

Address: 

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Established: 2015

Style: Progressive (NEIPA, Pastry Stouts, and an barrel aged sour program)

Tasting Area: Approx. 50 seats, Snacks, frequent food trucks, 30 seat patio (Dogs Welcome), Brick interior. Ciders yes

Core Beers: Dat Juice (Hazy Citra Pale Ale), Single Whammy (HAZY NE IPA)

Twin Sails is no longer the new brewery on the block, but they are producing some of the newest styles in beer today. Originally known as maker of traditional german style Twin Sails has more recently been known for its ultra progressive ales like Space Armadillo and Two Straws Milk Shake IPA-New beers usually drop every Saturday… but don’t stick around long.

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Name: Yellow Dog Brewing

Address: 2817 Murray St. Port Moody

Established: 2014

Style: West Coast

Tasting Area: Approx. 100 seats, outdoor seating, Small fare food, Frequent Food Trucks outside food ok, CIDER-NO.

Core Beers: Play Dead IPA, Chase My Tail Pale Ale.

Yellow Dog was the First brewery in Port Moody and burst on the scene winning best in show for their Shake a Paw Smoked Porter. Since then Yellow Dog has won a litany of awards and is arguably a top 3 brewery in BC.

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Name: The Parkside Brewery

Address: 2731 Murray St, Port Moody, BC Screen Shot 2016-12-28 at 11.02.42 AM.png

 

Established: 2016

Style: Contemporary

Tasting Area: Approx. 100+ seats, Outside food is OK, snacks, Frequent food trucks, video games, Front Picnic area (Dogs Welcome).

Core Beers: Dawn Pilsner, Dusk Pale Ale, Graffiti IPA.

Parkside is the newest Brewery on the Row putting out a range of contemporary ales and lagers to please just about everyone! Guest taps are also available so there is something for everyone.

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Name: Moody Ales

Address: 2601 Murray St, Port Moody, BC

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Established: 2014

Style: Eclectic

Tasting Area: Approx. 75 Seats, occasional live music, snacks, WINE & CIDER AVAILABLE, outside food is ok, front picnic area, frequent food trucks,

Core Beers: Hardy Brown Ale, Sociable Pale Ale, Affable IPA, Chipper Blonde.

Moody Ales opened mere months after Yellow Dog in fall of 2014. Their beer list is ever Changing and you are sure to find something you like on tap.

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UPCOMING – Bakery Brewing

See the new breweries page for more info.