VCBW is Upon Us and It’s Time To Take Stock.

I am a big fan of Vancouver Craft Beer Week. It’s fun and it brings the whole community together.

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With nearly all the Lower Mainland Region breweries in one place it is  a really great opportunity to consider the Craft Beer trends moving forward. Of course this can’t really be done in advance of VCBW. Even so it is fun to project or guess what the trends will be, and I’ve always thought that the VCBW beer gives us a hint of what is to come.

Two years ago Brewers brought us a Hazy Pale ale which to me announced to the community that Hazy beer was a major part of the industry and here to stay. Secondarily it might have also signalled the success of the suburban and regional Craft beer communities.

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Last year, we had the Sea to Sky breweries affirm the rising prominence of regional craft beer communities, and perhaps surprisingly they made a Lager. To me this signalled that our craft beer industry was ready to move past the anti-establishment roots and include all beer drinkers.

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This year, the 10th anniversary of VCBW we have Four Winds, in collaboration with Powell Beer and Dageraad brewing brewing a dry-hopped table saison.

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I typed that beer style in lower case, because to my mind it is an understated style in the often violently reactionary world of craft beer.

What I take from this, and what I would predict as a major trend in the Vancouver and wider region is a push for higher quality.

It is no secret that I have been fairly vocal about beers that don’t mean my expectations but after the proliferation of craft breweries throughout the lower mainland comes a more competitive period where brewers are selling to an inclusive mature consumer base who are able to tell the difference between OK and great craft.

I believe the choice of three of the Lower Mainland’s 3 most respected breweries in Four Winds, Dageraad, and Powell beer and their choice of a simple yet dynamic style signals to the community at large that things are about to get more competitive. If you are a brewery who wants to stick around you better commit to quality.

With more breweries comes more competition, and since the backbone has of craft has always been its improved quality over macro the competition amongst Craft Brewers will hopefully yield ever high plateaus of quality.

We might also look at the expansion of high quality production in the region to consider the arms race in quality.

-Twin Sails sour program intentionally does not include Kettle Sours. committing to higher labour and cost methods of souring.

-Whole breweries committed to specific styles like Bakery, House of Funk, and Temporal.

-The commitment to high quality Lagers including Foudre and barrel aged versions like those created by Four Winds and Strange Fellows.

We might also consider the results of mistakes

-Riot Brewing on the brink of closing as sales don’t add up

Clearly all of this is guess work and conjecture bused on anecdotal evidence, but if i was forced to hazard a guess… I’d expect your average beer to rise in quality this year.

 

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I Was Offered Free Beer, I said “Yes”

A while ago I wrote an article explaining why I had said no to a brewery’s offer of free beer.

It came off as high and mighty, it wasn’t my intention but it did. Well, since then I have been offered beer a few more times and said no thank you a few more times.

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How I felt publishing that article

Recently, I said yes.  So how did I fall off my high horse? Well its simple really. I don’t have as much beer as I once did.
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Whereas, before my main reason for saying “no” was that I simply had too much beer and there was no point in taking beer that I might not be completely interested while other beer rots in my fridge. Its just not cool.

The fact is I’m getting married this summer and although I have wonder family helping my income is being stretched and I cannot afford to consume as much beer as I have in the past.

Craft Breweries are trying to make a living and offering beer to bloggers and the like is one of the great ways they can keep the beer-intelligensia writing.

So I have swallowed my pride, said “yes, thank you”, and you can probably expect to see it on my instagram.

That said you can also expect to see my honest opinion too.

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Believing the Hype is OK… Usually, well sometimes… Definitely Not Never

The Growler recently published a great article by Dageraad Brewer/Owner/Professional Cool Guy – Ben Coli, where Ben makes a great argument for Mainstays being better than the flavour of the week.

While I appreciate the article and agree in large part I noticed many friends and colleagues applying the argument against Hazy beers en masse. Well as avowed Hazy apologist I have yet another article no one asked for.

Concern 1

Dead on Arrival

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Ben makes a great point to start, many one off beers are ill-conceived. He’s right. There are quite a few beers that should have been aborted long before the ever reach your local’s shelves.

That said a lot of main stays make it to shelves when they shouldn’t. Many breweries including some of your favourites have let main stay beer hit the shelves that has been clearly flawed. So, while main stays have had time to be perfected, they don’t always hit the shelves in their perfect state.

Concern 2

No time to test batch

Here’s the thing… You think Sierra Nevada Pale ale or for that matter Even Steamworks Flagship’s recipe hasn’t changed since its initial sale? Beer recipes often change incrementally, its experimenting in the search of improvement. This happens with Hazy beer too…

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Most breweries have a few go-to basic Hazy recipes, and they tweak for each release. A hop variety here, a different grain there, and an extra hopping addition every so often. It’s not unlike how people incrementally changed their pale ales back in the day, the major difference is whereas in the past the label would never change, these days each release is a new piece of art from a graphic designer whose work spaced is littered with succulents.

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Why? Well the craft market is super crowded and craft brewers don’t have the money to advertise to you and me like the bug guys. Where they can punch above their weight is on the shelf where brewers can quickly pivot their branding to catch the latest craft punter (you)>

I gotta ask, what is the harm in that? More work for artists, more excitement for you and I, and more competition for macro-beer.

Concern 3

If it was any good you’d keep making it.

Early into Twin Sail’s pivot to their White Can Series (following their all german beginnings) they released Space Armadillo. This beer sent shock waves through the community and for some reason it wasn’t released again for nearly a year.

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Don’t you think Twin Sail’s would have loved to follow that rich sales vein? The fact is new breweries can struggle to get consistent supplies for brewing and are often forced into the spot markets. Whereas more established brewers can sign contracts with producers to ensure steady shipments of special hops or adjuncts, new brewers must use spot markets for one time sales.

The fact is Twin couldn’t secure the supplies they needed to make Space Armadillo a core beer.

 

So while by and large I agree in the merit of breweries main stay beers, I think we can agree that one offs serve a purpose and can be great.

The Parkside Brewery

Name: The Parkside Brewery

 

Address: 2731 Murray St, Port Moody, BC Screen Shot 2016-12-28 at 11.02.42 AM.png

 

Established: 2016

 

Style: Contemporary

 

Tasting Area: Approx. 100+ seats, Outside food is OK, snacks, Frequent food trucks, video games, Front Picnic area.

 

Core Beers: Dawn Pilsner, Dusk Pale Ale, Graffiti IPA.

Parkside is the newest Brewery on the Row putting out a range of contemporary ales and lagers to please just about everyone! Guest taps are also available so there is something for everyone.

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