I’m going to let the Tri-City news take this one away, the article does a great job of breaking down the whole business plan. Their Plan has some really cool parts and some I’m concerned about and will break down at a later date… Until then the Tri-City News Presents:
Hot off the heels of the 5th Brewers Row Brewery (Moody Ales side Project Bakery Brewing) and former Callister Brew Team Light Heart Brewing setting up shop in Moody Ales we have another Brick and Mortar starting up.
Fraser Mills Fermentation, the brain child of many of the group behind the successful Tri-Cities Cask Festival has selected a spot on St. John street in Port Moody.
The Location is just two doors down from the current Beyond the Grape Location in the former Yamaha Marine building.
If you aren’t from Port Moody that is a 15 minute walk from the Twin Sails/Yellow Dog hub and 3 minute walk from the skytrain station.
The Brewery will be as eclectic as any brewery in the city, housing not only a 10 hl brewhouse with eleven 10 hl fermentors, 5 brites (where the beer is carbed) and Thirteen 5 hl serving tanks, but a home brew business too. You willbe able to have a beer and then buy the supplies to try and replicate it at home.
Did I mention that beer isn’t the only thing on the menu? Cider, mead and wine may also be produced on site.
Although exciting, this brewery isn’t quite a sure thing, Michael Druce, current Beyond the Grape and Fraser Mills owner pointed out:
“…we will be going before the Port Moody council sometime in March for approval of a temporary use permit to allow us to do liquor manufacturing in a commercial zoning.”
“…we will need public support for a Temporary Use Permit for the location…”
Public support may come in the form of letters to Port Moody Council or Vocal support at a public hearing. If you would like to show Port Moody Public Council your support for another business in Port Moody please send an e-mail to email@example.com
A crack team of influencers got together to give you the goods on the Tri-city beer scene… heres how things shook out!
Beer of the Year – Tri-Cities (PoCo, Port Moody, Coquitlam)
This category had a great Variety of responses but usually lead back to one brewery – Twin Sails.
Heavy Weight Champ is the Champ here!
Best Tasting Room
The Parkside repeats as the best place to craft beer and chill..
Another repeat but can you argue with this branding Kaleidoscope?
Coolest Personality in brewing (Brewer, Blogger, Beer-tender, instagrammer… etc)
Man, Myth and Legend Sea to Sky Beer Guy isn’t even of this region… But he sure has made an impact on it!
Best New Brewery
There were a few new kids on the block (and more to come), but PoCo Brewers North Paw take the “W” here.
Brewery of the Year
There can be only one…
Thanks to these fine people:
I finished watching recorded debates for the Port Moody Election and most of it met my expectations. One specific mention by Steve Milani and Hunter Madsen did scare me though.
What concerns me is the idea of creating a “entertainment district” on Murray street. The creation of an “entertainment district” on Murray Street with restaurants and other spaces would necessitate a rezoning of the area to include commercial and other non-industrial zoning. Commercial zoning is very likely to increase the relative values of leasing any and all properties on Murray street.
Our Breweries have been very successful and have created great brands for themselves as Brewers Row. However, their leases often 5+5 years, are coming to the end of their initial lifespan in the next 5 years or so. If lease costs rise too high they will move. Breweries change location all over BC it has happened in other places, it can happen here..
Even if they decide to stay in order to keep the brand going in Port Moody it is very unlikely they will expand or even keep current level of production at their leased buildings. Imagine a Brewers Row where several brewers have left and the rest really are just pubs, with production moving to Delta or Langley and their living wage jobs with them.
There is a social aspect to this too. There is great concern about losing the community aspect of Port Moody through development. In fact, SFU studies have spoken to fact that region is rapidly losing community. Our breweries are our community Rec Rooms, inviting old, young, new friends and old. Brewery Lounges are one of the few successful stories in creating community. To change the character of the street to incorporate commercial and other non-industrial spaces we will effectively inauthenticate the currently authentic experience of Brewers Row, we will force the brewery’s to artificially change their nature, without a doubt decreasing their community building aspect, and we will meddle in an organic success. Moreover, we will also push out the low-capital mom and pop Food Truck experiences, who are well known for their culinary prowess
By creating an “entertainment district” in Port Moody you stand to suck out the soul of our community, I do not support any “entertainment district” in Port Moody.
I do not endorse Hunter Madsen or Steve Milani.
The most tightly packed strip in all of Canada is about to get more tightly packed! Brewers Row is about to Grow to 5 breweries in 400m!
The new kid on the row is actually a sister brewery to Moody Ales, it will be housed in the former Calabria bakery building nestled between big sister Moody Ales and Big neighbour The Parkside Brewery.
The Bakery Brewery will focus on wild and sour barrel aged beers, and is aptly named for both the bakery that it replaces, and yeast being the most important ingredient in Bread and wild/sour beers.
The Brewery will house 50 seats inside and 50 seats on the patio giving it a grand total of 100 seats (and Brewers Row just under 300 patio seats)
The Brewery will also house a 5 BBL system which is more like a top of the line home brew set up than a brewery but fits this project really well.
The Brewery isn’t open yet, but initial offerings are available now at Moody Ales.
I’ll argue ’til the cows come home that the appeal of craft beer is built in large part due to consumer fatigue for consumerism itself, that we are willing to pay more for a product just because we know the profits are going to a neighbour and community member rather than a faceless multi-national. But big business is aware of this too. Hell, small business people who want to become big business people know this. In fact the creation of faux-community or faux-place is big business in marketing.
This commercial really makes it seem like Blue Moon is an independent brewer with an independent founder but its always been owned by Coors, proof:
“Blue Moon Belgian White (branded as Belgian Moon in Canada) is a Belgian-style witbier brewed by MillerCoors under the name the Blue Moon Brewing Co. It was launched in 1995, and was originally brewed in Golden, Colorado.
Originally called Bellyslide Belgian White, the beer was created by Keith Villa, a brewer at the Sandlot Brewery at Coors Field, Denver, Colorado (owned by the Molson Coors Brewing Company). Blue Moon brewed at the Molson Brewery in Montreal, Quebec, Canada is sold in the USA, as well as exported to Europe. Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of MillerCoors.” – https://en.wikipedia.org/wiki/Blue_Moon_(beer)
So to spell it out for you this is common practice in beer… if you want local examples think Stanley Park, Bowen Island, Sneaky Weasel (oh snap the last two are the same brewery).
Anyways, I fear this might be happening locally. A new brewery is setting up in PoCo calling themselves Rec Room brewing (cause people often drink beer in rec rooms! well not if you are of age…)
Here comes the Analysis:
Take a look at the Brew Master posting for Rec Room, https://beermebc.com/job/head-brewmaster-new-brewery-in-poco/
- Utilize skills to craft creative recipes and produce the best, most exciting beers possible
- Select and maintain quality ingredients
Maintains all equipment to “like new” standards
Maintaining the equipment to “like new” standards often requires a mechanic especially if your equipment comes from China.
Create lasting relationships with vendors and customers
Maintaining relationships with anyone is tough when you are cleaning and brewing all day.
Initial and ongoing training of all management and service staff
Cultivate a positive work environment for all staff
Consistently strive to produce new innovative beverage items to fit concept
Takes lead role in developing concept with regards to training material
Brewers aren’t creating training material! They are too busy brewing, cleaning, and ordering brewing supplies… especially in the early going.
- Continually train, develop and motivate quality employees
When you have one, maybe two brewers, beneath you this is little more than marketing speak.
- Ensure high quality of beverage presentation/preparation
This one is fair.
- Consistently increase profitability
How? Profitability in my estimation generally decreases when breweries increase in production… Your highest margins are in beer sold from tasting room and they decrease when you package and distribute. In the city of Port Coquitlam where tasting rooms are maxed out at 35 seats packaging and distribution is key! Thus, profit margins are reduced and reduced until if and when it becomes feasible to purchase a canning room and integrate distribution vertically may 3-5 years in at best. Breweries at this level are few and far between… P49, Central City, Phillips…
Thus, the only way to increase profitability in the short to medium term is to sell more quickly or reduce the cost of established recipes… this in nearly all cases means sacrificing quality.
- Accurate reporting of all costs
- Meet or exceed all budgets
Yea shit happens in a brewery, sometimes your hops don’t give the right flavours, and you need another dry hop addition, sometimes your fermentation get stuck, sometimes you need to dump beer because it taste bad… Also “exceed all budgets” just reads really poorly.
- Ensures all accounts are up to date with no “past due” bills
- Conduct profit analysis where needed
Nope, that’s your production manager/owner/founders job… yea your brewer should be able to give you some number but their background is biology not business.
- Write schedules within budget
Do you guys mean brew schedules?
- Monthly P&L review with ownership group
Name: Mariner Brewing
Address: H-1100 Lansdowne Dr, Coquitlam, BC V3B 5E2
Style: Rumours of old styles done well, we shall see.
Tasting Area: Approx. 35 Seats, food onsite
Core Beers: North East IPA, Cream Ale, Amber Ale, Sour Weisse
Currently Coquitlam’s Only brewery minutes from venerable Brewers Row
Breward Inlet can confirm that Coquitlam’s first brewery is on its way (The yet to be renamed District 43 is apparently still developing but unconfirmed)! Having spoken with a representative of the company it is suggested the the City of Coquitlam has OK’d the brewery and they have plans to attends several events in the short term including Poco Blues Fest as well as the Coquitlam Craft Beer Festival. Moreover, a tap takeover could be occurring too. Until then take look at some of their branding.
If there is one word that describes American-Italian culture best its “Mangia”, for that reason I was surprised to see it present at Luppolo. Luppolo (Italian for Hop), is far more authentic than the sort of place that usually screams “Mangia”, and if they continue maybe they can steal the word back from the cultural equivalent of a pizza.
Luppolo is located just off the brewery beaten track between Strange Fellows and Off the Rails on Vanables west of both. We walked it from Clark station in the snow and rain and it wasn’t totally intolerable but perhaps we would have benefited from umbrella.
The brewery itself has none of the Italian-American Schtick you might expect and is warm and open. Its a nice place to sit and enjoy a beer.
Given that the Luppolo is still in its early stages, its initial offerings are quite impressive, . You can view the list we chose from in the picture below.
The best of the beers I tried was the Robust Porter which was roasty and light as a decent porter should be – 4/5
The Double IPA was enjoyable as well with some juicy notes – 3/5
The West Coast Farm House ale was ambitious and all the pieces of a great beer were there, unfortunately in the wrong proportions. I’m sure this recipe will improve with subsequent batches, but for now it was a miss – 1.5/5
We did discover the although triangles are great shapes for building bridges they leave something to be desired when carrying flights, the aesthetic killed though.
Luppolo also has some small fare for food which I did not get a chance to try but looked delicious. In short it should not be left off your East Van Crawl and defiantly is another formidable brewery worth visiting.
When I go to a brewery I don’t tell anyone who I am. Don’t get me wrong i don’t expect people to know who I am even if I told them, but I still don’t like mentioning I write a blog unless I am trying to get some specific information that really needs consent. I don’t tell because I don’t want to feel bad about telling the truth, when the truth is the beer sucks. I honestly believe if you are going to write a blog about anything you have to be willing to give your opinion, negative or positive… so here it is.
I’ve visited two newer Vancouver Breweries over the past several weeks and in short they were pretty underwhelming. Both Strathcona Brewing Faculty Brewing co. have a lot of work to do if they want to stay relevant.
Strathcona presents as a Brand heavy brewery. Great Location in a “real”neighborhood. I say “Real” because it is, “strath” exists as one of the last Vancouver neighbourhoods with a community built outside of gentrification (even if it is on its way). Maybe thats why the cool brewery seems like an anti-septic juxtaposition dropped on the block in a “just-so” way… even the sex-trade workers seemed to give it a wide berth. I’ve been 3 times for some reason in the last month, each time I walk away less impressed. I could go on at length about the tasting room itself, but its not worth it. It’s nice, but an art room in a Strathcona brewery is just little pedantic, when you consider the local community- its just so Vancouver. The best beer I had here was the radler, upsetting as it also contained the least beer. The saison had only hints of the familiar farm house flavours, and the hoppy beers, the British IPA, Northwest Pale Ale, and the ISA, were nearly impossible to discern as distinct styles. These were definatley different beers but someone needs to take a trip to the UK. In short this brewery needs to get its shit together… because gentrification is still a few years away…
Also their website is just a video of people skateboarding… http://www.strathconabeer.com
Faculty Brewing definitely has more to work with but even so has some kinks to work out. Faculty has opened in the same Brewery Creek neighbourhood as, well, everyone else. They are making decent to good beer, and their tasting room is warm and inviting. So why then do they need to get their shit together?
Because they aren’t doing anything different, and they aren’t doing anything better. I am aware of their intent to rotate beers on a structured basis, some might say this is their niche, but if Brassneck has more available and styles that change nearly as quickly does it really matter? It’s like going to a chocolate cake festival and bringing a carrot cake. Even so, I have high hopes for this fellows and wish them all the best.