CraftcoHop Episode 5 – I Participated

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So a while back i was invited to participate in The Beer Rater’s newest Venture CraftcoHop. CraftcoHop is “A series where The Beer Rater gets a bunch of the local Craft Beer personalities to answer ridiculous questions about beer!”

There is also a competition via instagram where you can vote on my favourite which you can access by clicking right here.

Anyways here’s my submission.. I participated:

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Nothing better than cooking with beer, especially when it goes well! The “when” is the tricky part. I guess, sometimes thats just how it @centralcitybrew Lime margarita Gose.
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An Inside Look at Selling Your Soul to the Crafty Beer Devil

Before I go further can I qualify the title as being purposely hyperbolic? There has been a trend in the recent year or so for people to describe my writing as view seeking, and purposely controversial… IT IS! My goal is to start a discussion, and if that happens because you strongly disagree so be it. So the above is not intended to single anyone person or brewery out but simply to  start a discussion… the more voices the better.

Marketing in Craft beer is hard, breweries are, at the end of the day, small businesses with little money for any sort of commercial advertising. They are also in competition with large breweries with multi-national marketing campaigns.

Craft Breweries often rely on influencers, people with large followings who are seen to be able to influence others. Think big bloggers and people with massive Instagram followings. Yes I am in this group too (although not to the same extent as some). In most cases influencers promote independently because they enjoy the craft.

Sometimes small brewers, realizing the value of influencers, will offer the influencers a product with no expectation of favourable promotion. I would say this is the most common form of influence peddling.

Sometimes breweries will offer free products in exchange for coverage, this is often the case for beer festivals, (I am currently covering the Coquitlam craft beer festival in exchange  for attendance). I would guess that 90% of influencers only accept these arrangements when they believe in the product.

Sometimes influencers will attempt to sell their influence too. For the record I have no problem with this as long as it is reasonably clear that some sort of exchange has taken place.

Sometimes Crafty beer companies owned by multi-million dollar corporations attempt influence influencers with a six pack…

I recently became privy to such an arrangement and I’d like to share of the broad strokeds of the arrangement with you my loyal readers.

So what does an influencer get for a 6 – pack of crafty seasonal ale? A bunch of headaches and 20 hours of unpaid work.

Crafty Beer companies are happy to give you six seasonal ales if:

You consider their values:

Make sure you read all about their branding and keep it in mind as you work like an unpaid intern all weekend. Don’t forget to have people in your totally candid un-candid photo and make sure you include lifestyle too. Lifestyle is a big deal and they want as much lifestyle as humanly possible, because their brand is really about lifestyle.

You follow the rules like, no filters (gets in the way of the lifestyle), the brand (which is lifestyle) is front and centre, not overly posed (they want authentic lifestyle), Beer is unopened, Glasses are full, one beer per person… it goes on and on.

by the way you MUST NOT SHOW ANY DRINKING… because drinking is not part of the lifestyle they wish to portray (ok I’m pretty sure this is a law thing but whatever).

So you do all of this for a multi-national corporation worth millions… and you get 12 bucks worth of mediocre beer. More than anything I think we are under valuing ourselves.

 

Conclusion:

What I enjoy about craft beer, among any other things, is that so much of it is sold by word of mouth. A friend or friend of friend whose taste you are just in sync with, a beer that blows up on Instagram, a name or label so infamous you just have to know… Craft Beer remains authentic in our hyper commercial society, but this style of inauthentic blatantly posing as authentic is a step too far from me… I wasn’t asked but i won’t participate.

 

 

 

Tri-City Craft Beer Awards

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So, I’ve been considering how to explain this for a while. These awards were supposed to be voted on the public, but they are now a Critic’s Awards. So maybe I’ll just tell the truth.

The awards were open to the public.

Any body could vote multiple times.

While at first votes came in and made sense something clearly changed.

After a few days of regular voting, entry after entry was returned within a few hours or two that voted for only one brewery… and most often listed that brewery’s founders as Personality of the year.

As no other entry had ever voted completlry for any one brewery it really seemed like a ballot stuffing measure. Of course I have no proof and I am not going to name the brewery.

Because these entries seemed so fishy and because they totally screwed up the data collection I opened up a new survey for Craft Beer Writers and Personalities only.

This decision quickly vindicated my belief  the earlier entries were bunk as the brewery who was the subject of the ballot stuffing received only a handful of votes overall.

Without further adieu the Critic’s Choice Tri-City Craft Beer Award Winners are:

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The one the only, Twin Sails Con Leche. Twin Sails has had created 48 different releases this year but none grabs you so viscerally the first time you have it as Con Leche. Sweet Rich, Spiced, and oh so well balanced.

Best Tasting Room

The Parkside BreweryScreen Shot 2018-01-05 at 12.51.42 PM.png

Inside, outside, inside-out, The Parkside has a great space for all weather types and all occasions… not to mention shuffle board, Off road Arcade Games, and Astro turf!

Best Branding

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In what would turn out to be a dog fight with The Parkside, Twin Sails takes it. Who could really complain with the slick minimalistic white can and symbol combo, juxtaposed against the even more rare bright and zany Tasting room only releases?

Coolest Personality

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Despite an Honourable mention for Brewers Row Local @BrewsBabesBanny there really hasn’t been a bigger or cooler personality in Craft Beer this year than @CraftTourist Tim Lahay! thanks for all you do buddy!

 

Best New Brewery

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In a category I hope grows next year we have Coalesce Beer taking home what might just be their first of many awards for their Oaked Brewed Beers. All the best to Coalesce who is proof of the ever maturing Vancouver Beer Scene!

Brewery of the Year

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Who else could is be? It has been a good year Twin!

Also big thanks to the Writers and Personalities that voted:
@thegrowlerbc @CraftEatsbc @vancitydrinks @captainohkirk @BeertifulBC @TheBeerdShow @Whatsbrewingbc @hoppa_fett @Brewsbabesbanny @HopsCanary @fermentationproj @seatoskybeerguy @vancitydrinks @bccraftbreweries

Coalesce Beer Joins the Fold

Well after months of keeping it under my hat it’s finally time to let the cat out of the bag (two cliches, one sentence…) Coalesce Beer has its first release on Saturday. Coalesce has a very cool focus, and I wont try to speak for them so here is how the family run brewery describe themselves:

“family brewing company specializing in mixed fermentation and wood aged beer”

“Seasonality means a lot to us, and for us brewing seasonally is not about brewing a beer for the season, but rather using local produce and ingredients that inspire us and are at their best in that season. Today we brewed a beer with a variety of heirloom squash from @sapobravoorganics which we charred over wood coals. 
This beer will ferment and rest in barrels until maturity, whenever that may be, and may be very “unseasonal” upon release, but we wouldn’t have it any other way.”

These guys have a clear philosophy that will no doubt be reflected in the beer. I expect see most if not all beers from Coalesce spend some time in barrels and again most if not all be bottle fermented.

 

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Coalesce Beer Instagram

 

Where to find

Coalesce Beers share space with Twin Sails Brewing and will undoubtedly release on weekends that Twin Sails brewing does not. It seems they will have a keg on draught to try with this release but I doubt that will always be the case. The First release “Foreward” a “mixed fermentation ale inspired by the historical saison style. Foreword was brewed with oats, spelt malt and raw wheat and hopped judiciously with Hallertau Hersbrucker and Saaz. The beer was fermented dry with a mixed culture of Sacchromyces, Brettanomyces and Lactobacillus in freshly emptied BC Chardonnay barrels, where it rested for 3 months until mature. It was then refermented and conditioned naturally in the bottle for an additional 3 months.”

Vitals:

Release 12pm 500mL, 6.2% abv, and 21 IBU. 45 cases for sale, 10$ per bottle and a 6 bottle per person limit.

I expect line ups and a sell out.

Brewers Row, the best place to grab a Pint in Canada, just got even more Dynamic.

Mariner Brewing – What You need to Know

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So as I have alluded to in the past Mariner Brewing is a new Brewery in Coquitlam B.C Near Evergreen Line and therefore near to Brewers Row, I am happy to push them into the BREWard Inlet fold and have a dedicated page coming there way soon! Mariner Brewing is pushing to have packaged product ahead of legged product and have a large presence in  small area… so get ready Coquitlam.

FUN FACTS:

-Coquitlam’s second craft brewery following a short lived brew pub that operated in Henderson Mall.

-4 core beers beginning with  Cream Ale, Sour Weisse, Amber Ale and North East IPA.

-Coquitlam’s only current brewery.

-Greater food options than Brewers Row with hot dogs and pretzels on the menu.

I haven’t had a try yet (i’m head over in mere hours) but try their untappd for a first lookScreen Shot 2017-08-31 at 3.36.04 PM.png

Mariner Brewing is also exceptionally accessible being located a mere 12 minute walk from Coquitlam Central Station…

More to Come!

EPISODE 16 – FREQUENTLY ASKED BEER QUESTIONS (#FABQ)

Pacific Beer Chat Podcast #16

Recently we were called out by BAOS Podcast to do the #FABQ. After a dead computer and a few false starts due to sickness we are back and answering the 9 burning questions.  This who #FABQ was started by the Youtuber Tasting Nitch.  We call out Booze Reviews and the Fermentation Project.

Bloggers / Podcasters involved include:

Carnell of https://brewardinlet.com/

Chelsea of http://brewtifulbc.ca/

Steve of www.mikescraftbeer.com

Mike G of www.mikescraftbeer.com

 

FOR THE PACIFIC BEER CHAT WEBSITE INCLUDING LINKS TO STITCHER, GOOGLE PLAY, & ITUNES CLICK HERE

#VCBW IP HAZY, IS BC HAZY BEER UP TO SNUFF?!

Thanks to the awesome team at Vancouver Craft Beer Week I was recently able to attend #IP HAZY at the Lamp Lighter which was:

“Their first ever Whole Hog Cookout + Crawfish Boil. They’ll be spinning a full pig on the patio while they boil up a massive pot of spicy & seasoned crawfish & veg. While you feast you can sample the Haziest selection of IPAs available”

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Cred- @brewersrow give your head a shake if you don’t follow this page. click the photo for a link…

I came with one question: IS BC HAZY BEER UP TO SNUFF?!

The event featured Hazy beer from A number of BC craft breweries including Hearthstone, Moody Ales, Twin Sails, R and B Brewing, Howe Sound, and Aslan and Brewers Row Collab.

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Photo Cred to @beerthirst please check out their page!

Please keep in mind i’ve scoured the US of A for the best HAZY offerings and had the white whales of Tree House, Trillium, Mumford, Monkish, Pure Project et al. I feel pretty confident in giving you guys an honest opinion of how our shit stacks up.

So does it stack up? YES!… and no….

There is some top notch stuff being produced right now in BC hazy beer, stuff so good its easily as good as the stuff sourced from the states these beers include:

the Superflux Colour and Shape, Twin Sails High Socks (not even the best hazy from twin) , The Moody Ales Huge Citra Pale Ale, R & B Shake your Frooty and the VCBW Brewers Row Collab. Others not at this event but great hazy examples include The rest of TS and Superflux Hazy offerings, Boombox and I’m sure some more by now.

Unfortunately, there are some less than great examples of the style here too and i would recommend not spending your cash on these ones:

Phillips Flamango Milkshake IPA and Howe Sound Hazy Daze NE IPA.

So what did I learn? Well even though its a brand new style to our region we have some world class NE  Hazy style IPAs in BC. But with anything new there are some growing pains and stuff to stay away from.

Final Thoughts: Kudos to VCBW for a great event! I think the future of the event is in these focused events like the IP HAZY.

http://vancouvercraftbeerweek.com

The VCBW and YOU!

Here it comes the biggest week long beer bash in the city with heavy flavour of #BrewersRow. VCBW is arguably Vancouver’s biggest beer event encompassing several medium sized events and the massive PNE weekend festival!.

Screen Shot 2017-05-23 at 2.13.59 PM.pngNotable not only for an awesome festival, but also creative events the pair the beer festival with the mural festival, a collaboration festival, events focussing on Belgian, Fruit, and strong beers, a Hazy IPA night and more.

 

Most interesting to you might be the BREWERS ROW BLOCK PARTY. A day showcasing the Brewers Row Hazy Pale VCBW Collab beer (delicious), music and good times.

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I hope to see you around and Ticketing info can be found here: http://vancouvercraftbeerweek.com/events/