Stereo Typical Beer? Three Kingdoms “Me So Rich” Hefeweizen

I first became aware of Three Kingdoms Brewing several months ago thanks to Instagram Algorithms.

A few clicks later and I was on their website where I was met with this image like this one:

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“Me So Rich Hefeweizen”

Well, that’s a lot to take in isn’t it?
Recently I saw via instagram that this beer has finally dropped, and with my interest piqued once more I reached out to the company via their website.

I initially asked them about their story to which they replied they consider themselves Craft Beer lovers who have become Nomadic Brewers. They described being inspired by both Superflux and Slow Hand beer company (an interesting juxtaposition of inspirations).

After this quick cordial exchange I couldn’t help myself and had to ask:

       “Hey (Redacted) thanks for the quick response. I’m not sure if I mentioned this earlier but I do the craft beer blog brewardinlet.com

Some of us in the community have noticed your first release “me so rich” and noted that it evokes some negative stereotyping.
Are you able to speak to the idea behind this?
Of course, If you don’t wish to continue this conversation any further I understand and I will consider our entire conversation private.”
Their Reply:

     Hi Carnell,

Ah I see. Well, the “Me So Rich” release was simply a mistake. We did not quite know the story behind the me So part. In fact, most customers were not aware of this either. But we did receive some complaints so we changed the name immediately for our second batch. It’s kind of like how parallel 49th had the gypsy tears naming issue. Perception is everything.
If you look up on untapped and search for me So phrase, you can actually see quite many beers are named this way.
Our original thought was to come out with a Me So Series… Ex, Me so Honey for the honey kolsch, Me So Chocolate for a chocolate porter and Me So Rice for a rice lager etc.
But again, we kind of don’t wanna get into troubles again so our next beer is simply called honey kolsch.
Does it answer your question?”
I Replied:
      “I’m curious as to the use of “Me So” for a beer name prefix. What is the idea behind this “Me So Series” . Also are you able to explain the use of “Rich” in the name?
Their Reply:

      Hi Carnell,

Rich in color as it’s hazy, rich in flavor as it has the banana and clove aroma& taste in the beer.
Again, it was a mistake so there’s no more Me So Series.
Thanks,
(Redacted)

In the end it seems like an unintentional mistake by people new to the industry. The packaging has been updated and you can view the rebranded “Rich Rabbit Hefeweizen” at http://www.threekingdoms.beer.

However if you were like me and needed to know more, now you know.

BREWard Inlet Awards TIME!

Its time for you, the people of the Tri-Cities to vote the best in Brewing this year! ^ questions and you have all the answers! So tell your friends and vote! Results in the new year!

https://www.surveymonkey.com/r/8RBWGXD click anywhere to do the survey


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Factory Brewing and Craft Beer Labels

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Factory Brewing is the contract brewing arm of Direct Tap located in their legitimizing East Van space just off Clarke. This Brewery does not brew their own beer rather they brew beer for others… like who?

Well have you seen a lot more Doan’s beer available? That because most of the Doan’s beer is brewed out of Factory Brewing.

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Happy Packs don’t get made in small former houses in East van Breweries… they get made in factories.

Its a fairly simple system Doan’s develops a recipe, they hand it over to Factory, Factory’s brewer with the guidance and oversight of one of the several Doans brews the beer and package it. Ok sounds pretty good… more Doans right?

Who else, well there was talk of some of the larger American craft producers producing some of their beer at factory to skirt tax and import duties just like a branch plant you remember learning about in grade 10 social studies, y’know prior to NAFTA when Canada could put duties on cars imported to Canada so American car manufactures opened up plants in Oshawa and Windsor and gave a generation of high school graduates good paying jobs that pay for homes they would use in their twilight years to lament the laziness of those damn millenials? REMEMBER THOSE? Anyways I haven’t seen anything of that sort yet…

What we have got in spades is Craft Beer brands. Craft Beer made without a home brewery or craft beer companies producing beer on contract basis with another brewery.

Have you heard of Two Wolves? They are all over the place blasting e-mails and facebook announcement anytime another bottle shop takes them on… well they don’t have an actual brewery.

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That’s some slick marketing, slick indeed.

Ever heard of Smugglers’ Trail Caskworks? Nope, no one has they are really bad at social media, and well any media generally… Again no Brewery.

So is this a big deal? Well yea a little. The person executing your recipes isn’t beholden to you, he doesn’t care about your ridiculously named fantasy brewery (Smugglers’ Trail Caskworks? did you just pick 3 alcohol related words from a list and then tack on “works” at the end?) So lets put it to the test and give these a go shall we?

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“So, does anyone know how do a website?” “Well i had a pretty sweet myspace back in 03” “Ok just make sure our logo is a vague rip off of the Vancouver Giants logo”

First up Two Wolves Great Plains Brown Ale

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Dark with good body, and fairly rich. Not especially interesting but a fine example of the style!

I give this a B+ would drink again.

We’ll leave the Smugglers Cove until next week…

Dageraad Anno 2014

Man is it cool that the Vancouver Beer community has gotten to a point where we can support a style brewer like Dageraad? The best part is we are rewarded with for it with great belgian beers, and Anno 2014 a Belgian Golden Ale is another great seasonal. From the pour into the glass you are treated to a beautiful looking beer with a golden translucent hue. Champagney aroma abounds from the high carbonation, while the beer drinks sweetly with a crisp fruit finish with the Keremeos pear apparent yet not overbearing. Be careful when pouring as this beer does bottle ferment, while also being careful not to let the 8.3% ABV sneak up on you! Get one soon this could be Dageraad’s best yet!

Dageraad Anno 2014- 4.25/5