Stereo Typical Beer? Three Kingdoms “Me So Rich” Hefeweizen

I first became aware of Three Kingdoms Brewing several months ago thanks to Instagram Algorithms.

A few clicks later and I was on their website where I was met with this image like this one:

Screen Shot 2019-10-01 at 7.29.38 PM
“Me So Rich Hefeweizen”

Well, that’s a lot to take in isn’t it?
Recently I saw via instagram that this beer has finally dropped, and with my interest piqued once more I reached out to the company via their website.

I initially asked them about their story to which they replied they consider themselves Craft Beer lovers who have become Nomadic Brewers. They described being inspired by both Superflux and Slow Hand beer company (an interesting juxtaposition of inspirations).

After this quick cordial exchange I couldn’t help myself and had to ask:

       “Hey (Redacted) thanks for the quick response. I’m not sure if I mentioned this earlier but I do the craft beer blog brewardinlet.com

Some of us in the community have noticed your first release “me so rich” and noted that it evokes some negative stereotyping.
Are you able to speak to the idea behind this?
Of course, If you don’t wish to continue this conversation any further I understand and I will consider our entire conversation private.”
Their Reply:

     Hi Carnell,

Ah I see. Well, the “Me So Rich” release was simply a mistake. We did not quite know the story behind the me So part. In fact, most customers were not aware of this either. But we did receive some complaints so we changed the name immediately for our second batch. It’s kind of like how parallel 49th had the gypsy tears naming issue. Perception is everything.
If you look up on untapped and search for me So phrase, you can actually see quite many beers are named this way.
Our original thought was to come out with a Me So Series… Ex, Me so Honey for the honey kolsch, Me So Chocolate for a chocolate porter and Me So Rice for a rice lager etc.
But again, we kind of don’t wanna get into troubles again so our next beer is simply called honey kolsch.
Does it answer your question?”
I Replied:
      “I’m curious as to the use of “Me So” for a beer name prefix. What is the idea behind this “Me So Series” . Also are you able to explain the use of “Rich” in the name?
Their Reply:

      Hi Carnell,

Rich in color as it’s hazy, rich in flavor as it has the banana and clove aroma& taste in the beer.
Again, it was a mistake so there’s no more Me So Series.
Thanks,
(Redacted)

In the end it seems like an unintentional mistake by people new to the industry. The packaging has been updated and you can view the rebranded “Rich Rabbit Hefeweizen” at http://www.threekingdoms.beer.

However if you were like me and needed to know more, now you know.

One thought on “Stereo Typical Beer? Three Kingdoms “Me So Rich” Hefeweizen

  1. Mike October 2, 2019 / 3:44 am

    Would also be interested to know who they are as their writing does look to be English as a second language.

    Like

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